Last updated 28 October 2026

Privacy policy

This page explains what information aethexweb.com collects, why, and what you can ask us to do with it. AETHEX is a web studio based in New Delhi, India.

What we collect

When you contact us

If you call us, message us on WhatsApp, email us, or use an enquiry form on this site (which opens WhatsApp with your message filled in), we receive what you send: usually your name, phone number or email address, and details about your business and project. We use it only to reply to you, prepare a quote, and work on your project if you hire us.

When you browse the site

We use two analytics tools to understand how the site is used and to improve it:

• Google Analytics 4 (Google LLC) records pages viewed, how you arrived, approximate location (city level), device and browser type, and clicks such as "Call" and "Chat on WhatsApp". It uses cookies.
• Microsoft Clarity (Microsoft Corporation) records how visitors scroll, click and move around pages, including session replays and heatmaps. Clarity masks text you type into forms. It uses cookies.

We do not sell personal information, and we do not use it for advertising profiles.

Who else handles it

Google and Microsoft process analytics data on our behalf. Your phone network carries calls, and WhatsApp (Meta Platforms) and our email provider carry the messages you send us. Our hosting provider stores the website and its server logs. These services may store data outside India.

How long we keep it

Messages about a project are kept for as long as we work together and for a reasonable period afterwards for our records and tax obligations. Analytics data is kept according to the retention settings of Google Analytics and Microsoft Clarity.

Your choices and rights

You can block or delete cookies in your browser settings, or use Google's opt-out add-on for Analytics. Under India's Digital Personal Data Protection Act, 2023, you can ask us to tell you what personal data we hold about you, correct it, or erase it, and you can raise a grievance with us. Email info@aethexweb.com and we will respond.

Changes

If we change how we handle information, we will update this page and the date at the top.

Contact

Questions about this policy: info@aethexweb.com.