Insights

Notes from the studio.

Short pieces on building and running web businesses, from the projects we work on.

26 September 2026 Your own store, or Amazon and Flipkart? What actually pays for a small Indian brand What marketplace fees really cost you, what you keep on your own store, and the approach that works for most small brands in India. 26 September 2026 What a website actually costs in India, and what you're paying for The honest ranges for a business website in India in 2026, and how to tell what a quote actually includes before you pay.